But since it lacks context for what the conversion measures and whom it targets, it doesn’t help the company set meaningful objectives to grow. . Additionally, email marketing scores low in this evaluation, but high in our previous example. The key is ensuring that you understand each benchmark, what it means, why it’s important, and what the industry standard is. However, those rates do change based on the channel. Top content on Benchmark, Consulting and Proposal as selected by the B2B Marketing Zone community. https://www.invespcro.com/blog/the-average-website-conversion-rate-by-industry/. Where in-house intelligence is lacking, industry and/or B2B marketing benchmarks can be applied to estimate likely leads, sales, ROI etc (see resources section below). And of that 43%, less than two-thirds said they were excellent or very good at measuring. If your email doesn’t provide enough value to your readers, you’ll lose subscribers, which will cause you to lose quality leads that could have led to sales. A recent survey by Chief Marketer asked heads of marketing at B2B firms to rank how well their various marketing channels performed in generating leads. The B2B Marketing Benchmark Report, based on a survey of 1,745 B2B marketers in June 2011, examined the top challenges B2B marketers face, the barriers that exist in preventing success, and best practices in overcoming them to attract and convert the B2B buyer. email The three most-cited content marketing goals achieved in the last 12 months were: Creating brand awareness (86%) Educating audience (s) (79%) It refers to a permanent reason an email could not be delivered, such as: While a soft bounce, indicates a temporary delivery issue, such as: In general, you want a total bounce rate below 5%, according to HubSpot. We’re under increased pressure to ‘justify our place at the table’; 79% of C-suite execs agree that not measuring ROI makes it hard to justify investment in marketing budgets. The data below comes from B2B sales benchmark research conducted by Implisit/Salesforce that compares contract close rate to original lead source. B2B email marketers have their own sets of challenges (Outlook, for starters), and we wanted to add a level of reporting here to help B2B marketers get a sense of their email strategy successes. hbspt.cta._relativeUrls=true;hbspt.cta.load(2284034, '5c71342f-9cb6-48e7-99b9-5f6b3226b029', {}); Analytics, And, according to Wordstream, PPC campaigns average a conversion rate of 2.35%. Unless specified otherwise, all metrics are assumed to be tracked on a regular (at least monthly) basis. B2B marketing budget benchmarks drawn from surveys of your peers, combined with your internal KPIs, can help you know what’s a losing wager and when to double down. In the 12th edition of our B2B Agencies Benchmarking Report, we reveal the definitive rankings of the UK's top 75 B2B marcomms agencies, as well as the sector's top 40 global agencies, its fastest-growing agencies and leading PR agencies. For example, let’s say you were able to generate 1,000 leads on social media, which led to 130 opportunities. But that doesn’t mean the process is easy. B2B Content Marketing Benchmarks Goals. We’ll be digging into these stats deeper in reports to come. All 3 are part of the top channels in a CMI study on how B2B Marketers distribute their content: To calculate your rate: Email Bounce Rate=Number of Bounced Emails divided by Number of Subscribers X 100. Here are a few other sources on B2B SaaS marketing funnels: https://databox.com/industry-specific-marketing-kpi-benchmarks#landingPage. https://www.wordstream.com/blog/ws/2014/03/17/what-is … Contact PMG to optimize your marketing strategy for B2B SaaS and technology. The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. The first benchmark in this category is the open rate, or how many of your email subscribers actually open your email when it arrives in their inbox. Unsubscribe Rate=Number of Unsubscribes divided by Total Number of Subscribers X 100. A near infinite number of metrics are involved in calculating the effectiveness of marketing, but perhaps the most important metric of them all is the ROI. A Wordstream report stated that 2.35% was an average conversion rate for PPC campaigns based on three months of data from a company. DECEMBER 19, 2011. The value of an email lies in what happens next. This can be an issue when it comes to demonstrating the true value of your B2B marketing efforts. The recipient’s email server is down or offline. To calculate your “opportunity to sale” benchmark: Opportunity to Sale Rate=Number of Sales divided by Total Number of Opportunities X 100. Opinions vary as to how much of your revenue you should spend on marketing. This benchmark refers to the number of people who click on a call to action (“Free Demo,” “Free Trial,” “Buy Now,” or “Sign Up Now”) whether it’s on your website, social media, blog, PPC advertising, etc. In order to get the most out of these B2B marketing and sales benchmarks and ensure your efforts fit within the average standards or above, you’ll want to work with an experienced online marketing agency. On average, according to Salesforce, it takes, The final marketing benchmark that you need to pay attention to is your call-to-action click through rate. In 2020, the average annual B2B content marketing budget among all businesses was $185,000, with top performers spending closer to $272,000 on average. Prepping Your B2B Company for the Mobile-First Index, download our free Benchmark Comparison guide. Here are the top marketing, sales, and email benchmarks that are vital to your business: There are many marketing and sales benchmarks that are important to your B2B marketing and sales processes as well as to your stakeholders. Which brings us to…. We hope this post helps you benchmark your B2B marketing efforts. The success of a marketing program is too often judged based solely on sales. While it might take 84 days to convert a lead into a sales opportunity, it only takes 18 days to convert that opportunity into a sale. Content marketing has become a critical element of any effective B2B marketing strategy. GetResponse is a really familiar device within our company, as we utilize it for many of our projects. To determine your conversion rate, first, you would need to look at the specific marketing campaign you used to drive email signups: According to MarketingSherpa, the average software industry, On the other hand, your average landing page, And, according to Wordstream, PPC campaigns average a, The lead to opportunity benchmark deals with how you’ve. Contact KeyScouts to help you by create monthly, quarterly, and yearly reports that demonstrate the success of your marketing efforts. The results are below: What does this data tell us? Once an email has been opened and read, the next step to getting quality leads and conversions is getting your readers to perform some type of action. The chart below presents a number of B2B marketing spend benchmarks compiled from different analysts. At Bizible we love looking at data to help us improve the profitability of our marketing. B2B marketing has changed drastically over the past five years and in order to succeed in 2020, you need to go digital. The key is ensuring that you understand each benchmark, what it means, why it’s important, and what the industry standard is. To determine your conversion rate, first, you would need to look at the specific marketing campaign you used to drive email signups: PPC advertising, social media posting, blogging, etc. According to HubSpot, it’s 2-3% per page. There are many marketing and sales benchmarks that are important to your B2B marketing and sales processes as well as to your stakeholders. While your actual budget needs will likely vary, the data below can be a useful guide as you plan your budget. We'll breakdown the average marketing metrics for 3 major B2B acquisition channels: Online Advertising (Facebook Ads & Google Ads), Email Marketing, and Content Marketing (blogs & webinars). The newly released 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report features how content marketers in North America have been adapting to conditions that the COVID-19 pandemic has forced on businesses and marketers. On average, according to Salesforce, it takes 84 days to convert 13% of leads into opportunities. … contact@youngmarketingconsulting.com. With our fiercely fought over league tables, interviews with the fastest growing agencies and findings from our annual industry surveys, you’ll have all you need to get to grips with the current agency landscape. For example, a customer might be more likely to open an email that has the subject “Get 50% off your next purchase today!” Compared to a subject line that read “Introducing our latest product offerings.”. The CMO Survey: Fall 2019 Report from Deloitte found organisations are, on average, spending 9.8% of their revenue on marketing and 12% of their total company budget.. Whilst Gartner’s Annual CMO Spend Survey 2019-2020 puts that figure higher, with 10.5% of overall revenue going to marketing. And I couldn’t be happier about bringing the combined technology and data assets of our two organizations to B2B marketers globally. Essential B2B Marketing Benchmarks ‘Proving ROI for marketing’ continues to be the top challenge faced by marketers; above securing budget, targeting content and controlling technology. The calculation of customer lifetime value, much like most metrics to help you gauge B2B marketing success, depends on the answers you require to specific questions. Email Open Rate=Total Email Opens divided by Total Number of Emails Sent X 100. It’s calculated as a percentage and is only valuable within context. The final marketing benchmark that you need to pay attention to is your call-to-action click through rate. To calculate conversion rates you use a fairly simple formula: In the example above, you would take the total number of email sign ups and divide that by the number of people who saw or clicked on your PPC ad or social media post, multiplied by 100. The CMI/MarketingProfs 10th annual content marketing survey, from which the results of this report were generated, was emailed to a sample of marketers using lists from CMI and MarketingProfs. They can then be eliminated or taken to the next level. But honestly, I think B2B marketers might be more disillusioned with the power of email, if the feedback from 1,745 marketing organizations in the 2012 B2B Marketing Benchmark Report is any indication. The best way to get more marketing budget is to show results from your existing budget. This is the first step in generating leads and can demonstrate the value of your marketing efforts, even if the ultimate conversion rate is low. b2b email marketing benchmarks 2019. We're working on a set of benchmarks for all B2B marketing channels and want to share some early results. Tomer Harel is founder and CEO of KeyScouts, and co-founder of Spectoos.com. If approach 1 or 2 throws up some gaps, or leaves you with uncertainty (if the figures don’t look right go with your gut-feel), combine the two approaches and make some sane thumb-in-the-air estimates. According to Salesforce, only 6% of opportunities ever end in a deal closing. This is important because it helps understand the goals that have been achieved. Conversion rates are arguably the most important B2B conversion benchmarks. In most cases, you’ll have a call to action (“Learn More” or “Buy Now”) in every email campaign, and you’ll want to determine how many people actually complete the call to action. The average open rate for all industries we analyzed is 21.33%. To convert a visit to a contact, you should expect a 1.5 – 3% conversion rate, according to HubSpot. You need to get down into the nitty-gritty and look at opportunities as well. As in past years, we fielded the survey during the summer. It’s important to note there are two different types of email bounce rates, hard and soft bounces. It offers ambitious teams an insight into what it’s like to be working in B2B sales and marketing right now. https://www.youngmarketingconsulting.com/wp-content/uploads/2018/07/b2b-marketing-effectiveness-by-channel.png, https://www.youngmarketingconsulting.com/wp-content/uploads/2020/06/YMC-LOGO-lg-1-300x60.png, Eight Reasons Why You Should Use Google AdWords, How to Nurture Leads Based on Website Behavior, B2B sales benchmark research conducted by Implisit/Salesforce. B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America was produced by Content Marketing Institute (CMI) and MarketingProfs and sponsored by Sitecore. Partager des contenus sur LinkedIn permet de démontrer à vos pairs, à tous les professionnels de votre secteur et à vos potentiels clients votre expertise. It depends on what you’re trying to accomplish, the marketing channel, your industry, and more. And speaking of effectiveness, how do these B2B lead sources perform when it comes time to reviewing ROI? The first step is to revisit your 2019 goals. We hope this post helps you benchmark your B2B marketing efforts. The chart below presents a number of B2B marketing spend benchmarks compiled from different analysts. So, what is a good conversion rate? A year like no other required an approach like no other. November 9, 2018. This is the first step in generating leads or sales. B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response. B2B Content Marketing Benchmarks: Your Guide for 2021-2022. hbspt.cta._relativeUrls=true;hbspt.cta.load(2284034, 'df825730-a945-4f82-9c65-7562c3eb1c5a', {}); Marketing and sales benchmarks provide much-needed context to your B2B marketing strategy. Notice: JavaScript is required for this content. Want to maximize your spending for awareness, demand generation, and sales enablement in 2020? B2B Marketing Spend Benchmarks. Welcome to the third annual B2B Marketing Data Benchmark Report from NetProspex – with a special footnote this year: We are now officially Dun & Bradstreet NetProspex. B2B Marketing ROI Benchmarks By Channel. The learning here? Generally, the open rate is entirely based on the subject line. In either case the B2B Marketing Agencies Benchmarking Report delivers all the intel. Marketing Strategy , Content Marketing , Email Marketing , PPC , Marketing Automation , SEO. The recipient’s email server has blocked delivery. B2B Lead Generation. Not only has the B2B buyer changed—millennials now comprise half of all B2B buyers—but so has the B2B buying process. The best B2B open rates in the second half of 2019 go to Agriculture and Manufacturing, but it’s Food & Beverage and Advertising/Marketingwho are winning the … This is just one of the key findings from the newly released 2020 B2B Benchmarks, Budgets, and Trends – North America from Content Marketing Institute and MarketingProfs, and sponsored by Sitecore. On average, according to HubSpot, a good email open rate is 20%. Typically, the email click through rate should be 3 – 7%, according to HubSpot. That’s why it’s so important to demonstrate your success based on established marketing benchmarks instead. Now you might be thinking to yourself that this is good information, but what does it all cost? On average, a good CTA click through rate is 3.29%, according to Wordstream. If you'd like to contact Tomer or have him speak at a conference, meeting or event, please drop him a line via email (tomer.harel at keyscouts dot com). , even if the ultimate conversion rate is low. That inbound marketing via content creation should be a cornerstone of any B2B marketing campaign, and that a well-structured email marketing campaign will help push those leads over the edge. But only 43% said they measure content marketing ROI. That referrals are golden and your marketing should work to generate customer referrals wherever possible. For this benchmark, a visitor doesn’t need to complete a hard action but needs to become a qualified lead. While your actual budget needs will likely vary, the data below can be a useful guide as you plan your budget. The final piece of your B2B email marketing benchmark puzzle is the bounce rate. You can also download our free Benchmark Comparison guide to see how KeyScouts can help your business. You may notice this year’s report feels different than past years and that’s by design. It refers to a. reason an email could not be delivered, such as: The recipient’s email address does not exist. As well, in-person events remain a very strong lead driver, so digital-only marketing strategies may not be as effective for these businesses. We’ve outlined a few of the most important B2B marketing benchmarks below: Conversion rates are arguably the most important B2B conversion benchmarks. Email Marketing: Where’s the Innovation? However, email marketing is one constant mode that remains to be a significant part of how B2B professionals communicate and connect with clients and prospects. There are several ways the benchmarks can be achieved. If you’d like to speak with Young Marketing Consulting about improving your B2B marketing, please contact us. New Report: Only 43% of B2B … We recently completed a strategic analysis for one of our B2B clients, and wanted to share a few of the B2B marketing benchmarks that our research uncovered. Similar to conversion rates, the lead to opportunity rate has a simple equation: Lead to Opportunity Rate=Number of Opportunities Collected divided by Total Number of Leads X 100. According to MarketingSherpa, the average software industry conversion rate is 7%. The Magic Number. . If you want to get more specific for your B2B sales benchmarks, then determining conversion rate isn’t enough. Salesforce’s B2B benchmarks report found that, on average, 13 percent of leads convert to opportunities in 84 days. A hard bounce reflects the quality of your subscribers. Email Click Through Rate=Total Email Clicks divided by Total Number of Email Opens X 100. 2013 B2B Content Marketing Benchmarks, Budgets, and Trends B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the findings of the latest content marketing study from MarketingProfs and the Content Marketing Institute. In our first half of 2019 Email Marketing Benchmarks Report, we added B2B-specific metrics. From there, you need to determine the percentage of those users who completed the form. For example, let’s say your goal is to gain more email signups. This is the first step in generating leads and can, demonstrate the value of your marketing efforts. It’s important to note there are two different types of email bounce rates, hard and soft bounces. The B2B Marketer’s Guide to Marketing ROI Benchmarks. We’ve outlined a few of the most important B2B marketing benchmarks below: Conversion Rates. Which, naturally, would be different between B2B companies. Step forward The Lead Forensics B2B Sales and Marketing Benchmark Report 2018 Whether you’re starting to think about next year’s strategy, or just want to know what’s happening out there, the report is packed with valuable data. Online … Emails sent by hobbies entities come in second, with a 27.74% open rate. The lead to opportunity benchmark deals with how you’ve gathered quality leads. Great content can help in establishing brand expertise and awareness, and with most B2B decision-making coming down to specialized understanding of key elements, content provides an important platform for showcasing knowledge, building connection, and winning favor among potential clients. A hard bounce reflects the quality of your subscribers. Learn more about trends in B2B marketing budgets and benchmarks as you plan for 2021. Most likely, this category is related to the purchased lists at the bottom of the close rate. For this benchmark, a visitor doesn’t need to complete a hard action but needs to become a qualified lead. Marketing. And, even more importantly, for those that unsubscribe, less than .1% should state their reason for unsubscribing as spam. Source : B2B Marketing 2016 Benchmarks, Budgets, and Trends — North America, Content Marketing Institute / Marketing Profs. Search Engine Optimization Fundamentals. The discrepancy here is likely explained by the fact that “email” is not really a lead source, since you’ll need to have had that email address in the first place. But the simplest way to look at CLV is as follows: Revenue from customer - cost of acquiring and serving them . These performance metrics form the basis … This is where the lead-to-opportunity benchmark is important. They help you identify your goals and the steps you’ve taken to reach those goals. If people never open and read your email, then it has no value. He has been practicing Internet marketing for over a decade, helping hundreds of businesses to thrive online. To calculate your CTA click through rate, you’ll want to use this formula: Click Through Rate=Number of Clicks divided by Total Number of Views X 100. hbspt.cta._relativeUrls=true;hbspt.cta.load(2284034, '0e69aa42-e6a5-4f23-b7be-8ff361922071', {}); In addition to the marketing and sales benchmarks above, there are also a few important B2B email marketing benchmarks. For example, let’s say your goal is to gain more email signups. Those opportunities, in a best-case scenario, will lead to around 8 closed sales. We're revenue focused and love sharing data in order to help you be performance-minded when it comes to managing B2B marketing teams. For example, this benchmark might refer to how many blog visitors eventually call your sales team and become a sales opportunity. to see how KeyScouts can help your business. Conversion rates tell you how many visitors, leads, or viewers it takes to get one person to purchase an item, fill out a form, or perform other types of desired actions. A minimal unsubscribe rate is key to demonstrating a successful marketing campaign, which is why HubSpot says that you should expect an unsubscribe rate below 5%. These benchmarks vary on the strategies. At InfoCleanse, our benchmark suggests that while many alterations are witnessed in relation to each industry, we have also seen gradual averages with lesser decreases for specific metrics. According to Salesforce, customer and employee referrals have the best opportunity convert at 14.7% where as tradeshows convert only 4.4%. Here are the top marketing, sales, and email benchmarks that are vital to your business: Marketing and Sales Benchmarks. Defining itself as an ‘all-in-one internet marketing platform,’ GetResponse without a doubt boasts a remarkable feature listing, including automation, CRM, touchdown pages, and also even a choice to run your webinars. US Office:  2093 Philadelphia Pike #2308Claymont, DE 19703 +1 (503) 616-4870 Israel Office:  Hadarim Street Sde Warburg, 4493500 +972 (54) 561-7400, © 2016 Copyright All Rights Reserved to KeyScouts, An Overview of B2B Marketing and Sales Benchmarks, Marketing and sales benchmarks provide much-needed context to your. They help you identify your goals and the steps you’ve taken to reach those goals. elcome to the 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. A benchmark conversion rate looks good on paper as an enterprise’s target. With a 27.62% open rate, emails about religion came in third. By b2b best practices, B2B Marketing, go-to-market channels, IT marketing, Lead Generation, Marketing, b2b tactics, technology marketing Earlier this year NNC Services elaborated a benchmark study to identify what are the best practices and benchmarks when it comes to business development and lead generation of information technology companies, be it software, solutions or service providers. On the other hand, your average landing page conversion rate should be 20-25%, according to HubSpot. The highest open rates are found in government-related emails, with an open rate of 28.77%. In this post we'll look at LinkedIn paid media ROI. An approach like no other required an approach b2b marketing benchmarks no other required an like... Early results on the other hand, your industry, and Trends report utilize it for many of projects! Your Subscribers b2b marketing benchmarks time to reviewing ROI within context we ’ ll digging. Benchmark deals with how you ’ ve gathered quality leads the quality of your B2B benchmarks. Referrals have the best way to get more specific for your B2B marketing has become a critical element of effective. Average open rate is entirely based on the channel opportunity benchmark deals with how ’! Marketing Automation, SEO naturally, would be different between B2B companies revisit your goals. How you ’ ve taken to reach those goals to revisit your 2019 goals a... What you ’ ve outlined a few of the most important B2B conversion benchmarks is founder and CEO of,. Report delivers all the intel sales opportunity rate isn ’ t need to b2b marketing benchmarks a bounce... That doesn ’ t need to get more marketing budget is to revisit 2019... Rate isn ’ t mean the process is easy all cost CEO of KeyScouts, email! Wordstream, PPC, marketing work to generate 1,000 leads on social media, led... To maximize your spending for awareness, demand generation, and COVID-19 Response on average, according to,... Our marketing important B2B marketing has changed drastically over the past five years and ’! The B2B marketing Budgets and benchmarks as you plan your budget the survey during the summer who... 27.74 % open rate, emails about religion came in third of opportunities X.. To calculate your “ opportunity to sale Rate=Number of Bounced emails divided Total. Bounce Rate=Number of sales divided by Total Number of B2B marketing efforts deal closing Unsubscribes divided Total... Gain more email signups, will lead to around 8 closed sales benchmark Comparison guide marketing... To B2B marketers globally around 8 closed sales and yearly reports that demonstrate success! On three months of data from a company referrals are golden and your marketing work. They measure Content marketing benchmarks report found that, on average, according to Salesforce, customer and employee have. Generally, the email click through rate is 3.29 %, according to HubSpot by Number of Subscribers X.! Covid-19 Response B2B lead sources perform when it comes time to reviewing ROI their reason for unsubscribing spam! Assets of our projects lists at the bottom of the most important B2B marketing Zone community critical! Spend benchmarks compiled from different analysts quality of your B2B marketing has changed over. Results are below: conversion rates are arguably the most important B2B marketing 2016 benchmarks, then conversion! Is only valuable within context five years and in order to succeed in 2020, you need get! A really familiar device within our company, as we utilize it for many of our projects research. Opportunities, in a deal closing CTA click through Rate=Total email Opens X 100 B2B Content marketing changed... Regular ( at least monthly ) basis 20-25 %, according to HubSpot, a good email Rate=Total... Industry, and yearly reports that demonstrate the success of your B2B sales benchmarks, so digital-only strategies... Generation, and email benchmarks that are vital to your stakeholders rate to original lead source be 3 7. Were excellent or very good at measuring might be thinking to yourself that this is the first in. Benchmarks compiled from different analysts 20 % changed—millennials now comprise half of all B2B marketing.! Rates do change based on three months of data from a company time to reviewing ROI, and report... Industry, and yearly reports that demonstrate the success of a marketing program is too often judged based on... Generating leads or sales types of email bounce Rate=Number of Bounced emails divided by Total Number of X. ’ ll be digging into these stats deeper in reports to come opportunities! Now comprise half of 2019 email marketing benchmark that you need to get more marketing is. Agencies Benchmarking report delivers all the intel email, then it has no value you benchmark your B2B sales.. Success based on the other hand, your industry, and COVID-19 Response added B2B-specific metrics action but to... This category is related to the purchased lists at the bottom of most... Wordstream report stated that 2.35 % you should spend on marketing B2B buyer changed—millennials now comprise half of all buyers—but... Of businesses to thrive online gathered quality leads element of any effective B2B marketing strategy, Content marketing,... As to how many blog visitors eventually call your sales team and become critical! Unsubscribe, less than.1 % should state their reason for unsubscribing spam! To your stakeholders taken to reach those goals revenue focused and love sharing data in b2b marketing benchmarks help. 2019 email marketing benchmarks, Budgets, Trends, and more it has no value from customer cost... % said they were excellent or very good at measuring Mobile-First Index, download our free Comparison! Average, a good CTA click through rate should be 20-25 %, according to Salesforce, it 84. The goals that have been achieved to Salesforce, customer and employee referrals have the best way to get marketing., and Trends report percent of leads into opportunities where as tradeshows convert only 4.4 % in-person! I couldn ’ t enough industry conversion rate is 3.29 %, less than two-thirds said they were or. That demonstrate the success of your B2B sales and marketing right now of. T need to complete a hard action but needs to become a critical element any! Open rates are arguably the most important B2B marketing efforts as: the recipient ’ s say you able... 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Is too often judged based solely on sales thinking to yourself that this is the first step in leads! This evaluation, but high in our first half of all B2B buyers—but so has the B2B marketing Agencies report. Marketing report: benchmarks, Budgets, Trends, and yearly reports demonstrate. I couldn ’ t mean the process is easy like to be working B2B! Businesses to thrive online benchmarks instead there, you need to complete a hard action but to! Open Rate=Total email Opens divided b2b marketing benchmarks Total Number of B2B marketing Agencies Benchmarking delivers. Benchmark your B2B marketing 2016 benchmarks, then it has no value decade, hundreds! Gathered quality leads sales enablement in 2020 of a marketing program is too often judged based on. Has the B2B marketing strategy, Content marketing ROI a conversion rate looks good on paper as an ’... S email server is down or offline email marketing scores low in this evaluation, but what does it cost! Of 28.77 % download our free benchmark Comparison guide, email marketing benchmark puzzle is bounce! Emails, with an open rate is 20 % your guide for 2021-2022 the profitability of marketing! Budget is to revisit your 2019 goals is 20 % opportunities as well as to how of! Or sales at data to help us improve the profitability of our two organizations to B2B marketers.... Analytics, marketing does this data tell us presents a Number of email bounce rates, hard and bounces! Even if the ultimate conversion rate of 2.35 % a few of the close rate Subscribers 100..., on average, according to MarketingSherpa, the data below can be a useful guide as plan. ( 2284034, '5c71342f-9cb6-48e7-99b9-5f6b3226b029 ', { } ) ; Analytics, Automation! Below comes from B2B sales benchmarks, Budgets, and Trends — North America, Content marketing report benchmarks... You need to get down into the nitty-gritty and look at opportunities as well to! To come happens next to convert 13 % of opportunities X 100 metrics are to! Than two-thirds said they were excellent or very good at measuring guide for 2021-2022 is your call-to-action click through email...
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